The reason for this persistence in demand is that once a company uses the Salesforce platform, it almost never leaves.
Here’s why.
First of all, any CRM takes weeks and months to get completely set up, and once it is set up, it will become core to that company’s operation almost immediately. If a company has already picked the Salesforce platform, it would risk sacrificing its business operations if it switched Salesforce off.
Second, it would take months and several hundreds of thousands of dollars to do a migration, and there is no guarantee that there would be any tangible benefit. Instead, companies prefer to work with a third-party Salesforce developer to create the specific functionality that is needed.
In essence, it is always more effective and efficient to work within the Salesforce ecosystem, than to migrate to another system.
Over time, if a company is innovative and using Salesforce to its fullest potential, it is constantly adding onto it with more automations, and bringing in more employees to use this tool and into other processes of the business.
The fact that a company already has Salesforce that works so well for it, and have put so much time, energy and resource hours into making Salesforce its one-stop shop, is the reason companies are unlikely to quit Salesforce.
And that means Salesforce professionals will continue to be the most sought-after CRM resource well into the future.
That’s why Salesforce created a free training platform called Trailhead, because they need to lower the barrier of entry as low as possible to get new resources trained and to meet the demand for Salesforce professionals.